Bruce Akhurst, CEO, Sensis Yellow Pages addressed 70 business executives at an evening event to discuss the challenges and opportunities presented by the digital revolution. This event was proudly hosted by The CyberInstitute and The Australian Institute of Management.
Technology has given Australians an enormous amount of choice in the way they search for information. However, accessing the opportunities presented by the digital revolution is no small feat for Australian small businesses battling the day-to-day. The challenge for Sensis and the Yellow Pages® is to maintain and strengthen consumer value by getting the balance right between giving consumers information when, where and how they want it, while empowering small businesses to reach their customers wherever they are searching.
Prior to his current appointment, Bruce was GMD of Telstra Wholesale, BigPond™ and Media Services, in addition to being Telstra Group General Counsel and Sensis Chairman. Bruce joined Telstra as General Counsel in late 1996 and was appointed Group Managing Director Legal and Regulatory in early 1999. Before joining Telstra, Bruce was a Managing Partner at national law firm, Mallesons Stephen Jaques. Bruce has completed a Bachelor of Economics and Bachelor of Law.
Sensis' traditions stretch back to the creation of the first telephone book in 1880. For the next 114 years, Australia's directories leader focused on the publication of the White Pages® and Pink Pages (later Yellow Pages®) print directories. But with the advent of the web and the launch of the world's first online directories in 1994, things began to change – and change fast.
Today, Sensis helps Australians find, buy and sell. Sensis’ multichannel network includes Yellow Pages®, White Pages®, the 1234 and 12456 Call Connect voice services, Whereis® digital mapping solutions, the Sensis Digital Media advertising business, and request-for-quote service Quotify. This increasingly diverse network spans print, online, voice, mobile, iPhone, iPad, Android, Telstra’s T-Hub and satellite navigation, and information can also be shared from online to mobile and social networking sites. Sensis helps ensure its advertisers are found by more customers than ever by managing their presence across a growing number of advertising platforms including search engines like Google, Bing and Yahoo!.
By constantly innovating and evolving its services to make them more relevant to users and available in more places, Sensis helps make marketing easy and delivers real, measurable business leads to Australian businesses.