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Barak Eilam, Global President of Business Solutions, NICE Systems, 10 February 2009

CEO Boardroom

Barak Eilam addressed a private boardroom lunch for 12 business leaders on the topic of emerging trends and strategies being deployed by corporations in the USA and European markets during this global financial crisis.

During this time of global financial uncertainty, it is more important that ever for organisations to implement strategies to retain customers and, where possible up- and cross-sell.

Barak Eilam shared his views on the emerging trends and strategies being deployed by corporations in the USA and European markets during this financial crisis. Barak also discussed the use of technology to leverage one’s existing customer base through analysing customer interactions (including gaining insight for strategic marketing and product development).

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