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Social Media Panel with Jack Matthews, CEO, Fairfax Digital; Cliff Rosenberg, MD, LinkedIn Australia; David Whittle, CEO, Mark (M&C Saatchi), 27 July 2010

Young Business Forum

Over 200 guests of the Young Business Forum heard a discussion on "Social Media & Business - friend or foe?" with Jack Matthews, Chief Executive Officer, Fairfax Digital; Cliff Rosenberg, Managing Director, LinkedIn Australia; David Whittle, CEO, Mark (M&C Saatchi), moderated by Kylie Merritt, Sky News Business. This event was proudly hosted by PricewaterhouseCoopers.

Social media has changed the way we connect with people through the use of Facebook, Twitter, MySpace, LinkedIn, Blogs…

Yet for business, this is a two-edged sword!

On the one hand, professional networks are built, consumer/employee satisfaction levels quantified, competitive intelligence gathered, and social media marketing & communication programs implemented.

On the other hand, business needs to monitor social media for risks to reputation, IP leaks, and employee poaching.

JACK MATTHEWS is the Chief Executive of Fairfax Digital, the online division of Fairfax Media, which operates Australia's leading online news sites including smh.com.au, theage.com.au, brisbanetimes.com.au and WAtoday.com.au. Fairfax Digital is also responsible for many of Australia’s category leading transaction sites such as RSVP.com.au, stayz.com.au and investSMART.com.au.

CLIFFORD ROSENBERG is the Managing Director for LinkedIn Australia/NZ with a focus on growing LinkedIn’s diverse business model comprised of user subscriptions, advertising sales and enterprise software licensing. Cliff previously ran Yahoo 7 and iTouch where he pioneered SMS messaging.

DAVID WHITTLE launched Mark in 1997 as the digital, direct and data marketing disciplines of M&C Saatchi. David has successfully led Direct and Digital Agency of the Year teams and, in 2007, he was the second youngest person included in the top 40 most influential people in the Australian Digital industry.


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