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David Smorgon OAM, Chief Executive Officer, Pointmade, 3 September 2014

David Smorgon OAM,  Chief Executive Officer,  Pointmade addressed a private CEO Boardroom Lunch for 20 senior business executives in an interactive discussion on the topic; “From one generation to the next.  Why transfers of wealth generally fail". This lunch was proudly sponsored by Toga Group.

David Smorgon’s journey includes a myriad of life experience, from early days as a lawyer and a gruelling three-year apprenticeship in the abattoirs, to growing a $1 billion family business, steering a battling AFL club to survival and enduring personal tragedy. There is arguably no one better equipped to talk about Family Business, success, adversity, teamwork and resilience. David joined the family business at the age of 23. He advanced to be a senior executive at Smorgon Consolidated Industries -the large family business that spanned meat, paper, glass, plastics and steel industries.

When Smorgon Consolidated Industries was sold off in 1995 in a staged divestment it ended a 70-year family history and marked one of the lowest points of David’s life. He and others fought to save the family business and were bitterly disappointed when their efforts failed.

In 1996, David and his three sons established Generation Investments focusing on business opportunities, equity and property investments. Today, David’s family owns RideOn Entertainment, Australia’s dominant player in children’s rides and entertainment.

His most recent business venture is Pointmade, where he assists Family Business owners, corporate teams and senior executives to professionalise their pitch and presentation skills. Drawing on his own business acumen, he enjoys imparting his own rules for success to inspire others.

Testament to his wealth of experience in family business, David was named the inaugural chairman of Family Business Australia in 1997, a position he held for six years, and he continues to assist families on their issues.  When the Western Bulldogs offered David the presidency in 1996, it presented a new opportunity and challenge and David quickly cemented his reputation as a force in the business and sporting worlds.

He was awarded the Medal of the Order of Australia in 2000 for his service to the Western Bulldogs and community contributions through education, social welfare and health.

A well-known and respected businessman, David Smorgon epitomises corporate success as well as exceptional community leadership, embodying the values of family and work ethic.

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