SME EXECUTIVE BOARDROOM
John Croll, CEO & MD, iSentia addressed a private boardroom event for 22 business executives where guests engaged John in a discussion around; “Press Clips to Social, iSentia’s IPO Story”.
iSentia has transformed since the turn of the millennium from a single market monitoring service to become a global leader in delivering crucial business intelligence, operating from 21 offices across the Asia-Pacific. From single proprietor to private equity ownership and now a public company, iSentia has stayed ahead of the fast changing media curve and the ever-expanding world of digital and social media. The iSentia story is a compelling tale of how passionate people had the drive to innovate, creating cutting edge search and analytical products that are today used by over 5,000 clients across the fastest growing region in the world.
John Croll has been active in the media industry since 1982 and was appointed Chief Executive Officer and a Director of iSentia (formerly Media Monitors) in 1999.
Prior to his appointment, John held sales and operational roles with Croll Communications and Media Monitors. John is a former Executive Vice President of the International Federation of Press Clipping Bureaus and is currently a Director and the Asia-Pacific Chair of the International Association for the Measurement and Evaluation of Communications (AMEC). John is also a member of the Public Relations Institute of Australia and the Institute of Company Directors. In addition to his Industry appointments, he is a Board member of the Australian Paralympic Committee, a member of the Media Advisory Board for the Salvation Army, Eastern Region and a Director of the Australian Science Media Centre. He was also the Media & Communications Director for the Rowing World Cup in Sydney in 2013.
Event was proudly sponsored by:
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