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Todd Sampson, Chief Executive, Leo Burnett, 20 May 2009

Young Business Forum

Todd Sampson addressed a Young Business Forum reception of young executives where he discussed "“Building Iconic Brands and Advertising in the Digital Age as well as creating the Earth Hour brand”. This Young Business Forum was presented by ANZ and proudly hosted by Investec.

Todd Sampson, CEO, Leo Burnett is one of the few CEO’s in Australia to come from a strategy background. He has been a Managing Partner and Head of Strategy at Leo Burnett for over 10 years and during that time he has helped lead some of the most successful and creative agencies in the world. He is the co-creator of the Earth Hour initiative, which recently won the coveted Titanium at Cannes and Creative Campaign of the Year in Australia.  About one person in every seven around the world is believed to have followed Sydney's lead and switched off lights on 28 March to call for stronger action against climate change.

Todd is also a panel member on The Gruen Transfer on ABC TV – a show about advertising, how it works, and how it “works on us”.

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