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A Business Lunch with Rodney Harrex, Chief Executive of the South Australian Tourism Commission

Rodney Harrex is the Chief Executive of the South Australian Tourism Commission, and responsible for marketing South Australia’s premium food and wine, unique wildlife experiences, destinations and sporting and cultural events and festivals to Australians, South Australians and the world.

Mr Harrex has spent more than 25 years in the tourism industry. Prior to his move to Adelaide in April 2013 Mr Harrex’s most recent position was Tourism Australia’s Regional General Manager, United Kingdom and Northern Europe.  Some of his key achievements in this role included doubling Tourism Australia’s marketing investment through partnership activity, and being voted best Tourism Board in the UK three years running.

He has held extensive management positions in the fields of media relations, business development and international marketing, and worked in London, New York, Los Angeles, Auckland and Sydney.

Appointed Chief Executive of the SATC in April 2013, Mr Harrex has already seen Adelaide named one of Lonely Planet’s top 10 cities to visit in 2014, and the introduction of new direct international flights from Air Asia X and Jetstar.


Photography by Gainsborough

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